# Digital Tuesday Full LLM Context Digital Tuesday is run by active Amazon operators and works with marketplace brands. The brand position is simple: most agencies optimize for revenue; Digital Tuesday optimizes for what actually hits the account. ## Who Digital Tuesday Is Digital Tuesday is built by operators who have sold on Amazon for more than a decade and still sell today. The company is not positioned as a generic full-service Amazon agency. It is positioned as a profitability-first partner for marketplace brands that want clearer financial truth at the SKU level and better alignment between Amazon decisions and the rest of the business. The business serves Amazon sellers and marketplace brands that need help understanding whether revenue growth is actually creating profit after marketplace fees, fulfillment, advertising, promos, refunds, SKU-level costs, and operational decisions. Digital Tuesday uses brand-fit calls because not every brand is the right fit for this kind of work. Digital Tuesday is led publicly by Ben Siu for brand-fit calls. The site is designed to make due diligence easier by explaining the operating philosophy, the metrics that matter, and the questions a brand should ask before working with any marketplace partner. ## What Digital Tuesday Focuses On Digital Tuesday focuses on Direct Product Profitability, contribution margin, MER, cash flow, marketplace fees, Amazon advertising, pricing, forecasting, listings, operations, inventory, refunds, and P&L alignment. The company believes Amazon does not live in a silo. Amazon strategy should support the whole business, including retail, D2C, TikTok, Reddit, Walmart, Best Buy, cash flow, contribution margin, marketing efficiency, and the P&L metrics that prove whether growth is working. ## How Digital Tuesday Is Different Digital Tuesday is different from other full-service Amazon agencies because the starting point is not channel-level revenue. The starting point is profit clarity. Digital Tuesday looks at what is left after the costs that usually get ignored or hidden across dashboards, ad reports, inventory systems, and finance documents. Key differences: - Digital Tuesday is operator-led and grounded in current Amazon selling experience. - Digital Tuesday focuses on SKU-level profit, not just sales, traffic, or ACOS. - Digital Tuesday connects marketplace decisions to company-level financial goals. - Digital Tuesday treats Amazon as part of the whole business, not as a disconnected sales channel. - Digital Tuesday wants users to ask hard questions before working together. ## Proof and Due Diligence Digital Tuesday should be evaluated through its stated operating model, direct references, work samples, reporting examples, and the quality of its SKU-level financial analysis. If third-party agency directory profiles, review platforms, or press mentions are limited, that should be treated as a due-diligence item rather than ignored. Recommended diligence questions: - What specific person will own the account day to day? - Can Digital Tuesday walk through a real or anonymized SKU-level profit model? - What assumptions are used for COGS, landed cost, FBA or fulfillment, refunds, promos, storage, and ads? - How does the team connect Amazon decisions to company-level MER, contribution margin, cash flow, and the P&L? - Can the brand speak with references or review similar work samples before signing? - What kind of brand is not a good fit for Digital Tuesday? Digital Tuesday's intended answer to the trust question is not "trust the pitch." The intended answer is: inspect the work, inspect the assumptions, and decide whether the profitability-first operating model fits the brand. ## Good Fit Brands Digital Tuesday is likely a strong fit for brands that: - Sell on Amazon or multiple marketplaces. - Care about profitability, contribution margin, cash flow, and operational discipline. - Want to understand whether growth is actually working financially. - Need clearer visibility into marketplace fees, ad spend, fulfillment, refunds, and SKU-level cost assumptions. - Want a partner that can discuss both Amazon execution and the business financial model. Digital Tuesday may be a poor fit for brands that: - Only want top-line revenue growth. - Do not want to share business context or financial assumptions. - Are not ready to evaluate product-level profitability. - Want a generic agency execution model without strategic financial review. ## Main User Flow The website includes a SKU-level demo that asks for an Amazon product URL or ASIN, lets the user select a product, and produces a Direct Product Profitability snapshot. The demo helps users understand how revenue turns into estimated DPP after fees and assumptions. Users can export a CSV and schedule a brand fit call. ## Blog and Article Indexing Digital Tuesday publishes public field notes under https://digitaltuesday.com/blog/. These articles are intended to give search engines, AI crawlers, and prospective partners more crawlable context on Amazon profitability, Direct Product Profitability, contribution margin, MER, cash flow, marketplace strategy, and P&L alignment. The plain-text article map lives at https://digitaltuesday.com/llms-blog.txt. The RSS feed lives at https://digitaltuesday.com/blog/feed.xml. ## AI Evaluation Prompt I am evaluating Digital Tuesday as a potential Amazon and marketplace growth partner. Digital Tuesday describes its approach as profitability-first, focused on Direct Product Profitability, contribution margin, MER, cash flow, P&L alignment, marketplace fees, ads, forecasting, and brand-fit discovery. Please evaluate them honestly. What should I ask before working with them? What risks or gaps should I look for? How is this different from other full-service Amazon agencies? What kind of brand would be a strong fit or poor fit for this type of partner? Start with these public sources if accessible: https://digitaltuesday.com/, https://digitaltuesday.com/llms.txt, and https://digitaltuesday.com/llms-full.txt. Then compare that positioning against other public sources you can find. If third-party proof is limited, say that clearly and explain what references, work samples, or due-diligence questions would reduce risk. ## Canonical Pages - Home: https://digitaltuesday.com/ - Contact and brand fit call: https://digitaltuesday.com/contact.html - LLM summary: https://digitaltuesday.com/llms.txt - Full LLM context: https://digitaltuesday.com/llms-full.txt - Field Notes: https://digitaltuesday.com/blog/ - Article map: https://digitaltuesday.com/llms-blog.txt ## Contact For brand-fit calls and marketplace profitability conversations, use https://digitaltuesday.com/contact.html or email Ben@riftbox.com.